ASUG Launches SAP News
and Analysis Website
An Interview with ASUGnews.com’s Co-Editorial Directors
Q&A with Courtney Bjorlin and Thomas Wailgum, ASUG
Veteran business and technology journalists Courtney Bjorlin and Thomas
Wailgum joined ASUG in early 2011 to launch ASUGnews.com, a website
devoted to providing independent news coverage and analysis of important SAP-related topics.
SAPinsider had the opportunity to speak with Bjorlin and Wailgum about the new site.
Q: What type of content can readers see on
Bjorlin: There’s a wide range of information
already on the site: articles on SAP news and trends,
customer case studies, conversations on ASUG
News Radio, and social networking content, including blogs. We’ll be adding a video feature as well.
Wailgum: You’ll also see us at all the major ASUG
and SAP events. We’re aiming to not only provide
our audience with the most important news coverage, but go far beyond that and help translate
what every significant SAP move, news release,
and roadmap change means for SAP customers.
“Our site is not just for
ASUG members, but for
anyone interested in SAP,
and business processes.”
Q: What inspired you to join the ASUG
team and launch ASUGnews.com?
Bjorlin: ASUG’s CEO Bridgette Chambers presented us with a unique opportunity to start
something that built on my and Thomas’s background covering SAP and its ever-changing
ecosystem. I was attracted to the fact that we
would have access to SAP customers — ASUG
members — and could write about their experiences (both their successes and challenges) to
help other SAP customers better understand and
use their investments in SAP software.
Wailgum: Bridgette had a vision of what she
wanted with ASUGnews.com, and Courtney and I
both bought into that vision. From a career standpoint, we were very interested in creating
something totally new from the ground up.
Q: What was Bridgette’s vision, and how did
it translate into the site’s editorial mission?
Wailgum: ASUG is an independent and united
voice of SAP customers in North America. As such,
our site’s mission is to provide objective, in-depth
coverage of developments in the SAP world — not
just for ASUG members, but for anyone interested
in SAP, enterprise technology, and business processes. Unlike the main ASUG website, ours is not
behind a firewall. This information is for everyone.
Bjorlin: As Bridgette always says, we are going to
hold SAP to its promises. And that’s something
Thomas and I think about as we plan our coverage.
Q: What are the key topics you’ll be covering for the rest of the year?
Bjorlin: The business intelligence and analytics
space is red-hot, so we’ll be covering that area
thoroughly. The mobility and Sybase push is a
big strategy for SAP, and I know that SAP customers are currently dealing with building a business
case for mobility. SAP In-Memory Appliance
(SAP HANA) and SAP’s in-memory computing
will also draw a lot of coverage from us.
Wailgum: We’ll also focus on how customers can
realize more value from their existing SAP investments. So we’ll be diving into software utilization,
upgrades, and SAP Solution Manager–related
stories. Luckily, there’s always something new
happening at SAP, so there’s never a lack of topics
to cover. n
Jul n Aug n Sep 2011 | sapinsider.wispubs.com | © 2011 Wellesley Information Services.
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