The User Experience
The Power of
New Mobile Apps Turn Data into Actionable Intelligence
by Brad Surak, SAP
Brad Surak (brad.surak@sap.
com) is Vice President and
General Manager of Mobile
Analytic Applications at SAP.
He has 20 years of experience
leading software development
and consulting organizations.
While at Business Objects, he
established a global consulting
practice dedicated to the
design and development of
analytic applications to
assist line-of-business (LOB)
executives in detecting and
business problems. After SAP
acquired Business Objects, Brad
was a founding member of the
Business Analytics Solution
Unit. Following the Sybase
acquisition, Brad was tasked
with defining SAP’s mobile
analytics strategy. He has a
degree in computer science
from Purdue University.
The increasing use of business analytics is changing the way organizations think and act. Most
SAP users are becoming more “data-driven” by
leveraging the wealth of data collected across
their enterprise to make more effective decisions.
The concurrent trend of enterprise mobility —
more specifically, the emergence of the tablet
device within the enterprise — is providing a
new opportunity to put a specific set of business
analytics in a mobile user’s hands. The ability to
segment and even personalize intelligence and to
provide guidance on how to best use that information on a mobile device is powerful. For
example, imagine being able to drill down
through many layers of data to determine why a
specific product didn’t ship to a customer, simply
by flicking your fingers across your iPad screen.
Welcome to mobile analytics.
Setting the Stage
To leverage the power of mobile analytics and
turn data into actionable intelligence for mobile
users, a company must have a few building blocks
in place. First, you need the right analytics engine
to process the data on the back end and produce
the intelligence in segments that mobile users can
digest. Second, that intelligence must be produced
and delivered quickly at a level that is directly
applicable to the business unit — or the mobile
user — requesting it. Third, the intelligence must
be delivered securely in a format that suits the
mobile device of choice and is easy to navigate.
For SAP customers, those prerequisites have
been met. Mobile analytics is the point where
SAP’s two most recent acquisitions (Business
Objects and Sybase) merge with the development
of in-memory processing via SAP In-Memory
Appliance (SAP HANA) to create a powerful
mobile analytics platform. SAP’s business analyt-
ics solution portfolio provides the “engine”
required to turn a company’s flow of data into
mobile-sized segments. The in-memory process-
ing capability of SAP HANA streamlines data
processing and delivery. And Sybase Unwired
Platform allows for the secure and efficient deliv-
ery of intelligence to an increasingly mobile user
base in a format suited for all new devices.
The Latest in Mobile Analytics
As we announced at SAPPHIRE NOW, SAP is
developing a set of targeted industry and line-of-business mobile analytic applications planned for
release at the beginning of 2012, extending and
Mobile analytics refers to the ability to
access and act on business intelligence
through mobile devices. This article
provides an overview of SAP’s new
mobile analytic applications that leverage the combined power of business
analytics and Sybase Unwired Platform.
Jul n Aug n Sep 2011 | sapinsider.wispubs.com | © 2011 Wellesley Information Services.
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